Do you really need to hire a social media manager? According to statistics, 12% of businesses feel they are using social media effectively. Yet only 12% of companies have a designated social media manager. However there are more than 60% of all businesses on social media.
What do think attributes for these statistics? There are a number of reasons that contribute to the low numbers of efficient use. First, a lack of understanding of what social media platform to use. Second, a lack of understanding of the value or social media. Last but not least, lack of understanding of what constitutes appropriate content and what to post.
Here are 5 reasons why companies need to hire a dedicated Social Media Manager:
Social Media is large, broad arena full of overwhelming information. Businesses owners need to hire someone who understands all the different platforms that are out there and which ones are of best benefit to the company. It is important to keep in mind that you don’t have to be on all platforms. A SM Manager can determine which ones will best support the overall marketing strategy for the company.
- Understanding what it means to be “social”
Social Media is not a traditional marketing tool and companies need to hire someone who understands this unique tool. Social Media is about engaging with the audience and creating long-term, loyal relationships. A Social Media Manager will know how to make that happen.
- The need for valuable content
In order to be successful, Social Media content needs to be valuable to the audience. Companies need someone who can take the time to find, generate content their readers can use. This can be very time consuming. Keep in mind that simply stating a fact or occasionally sharing an article does not qualify as successful interaction. The most shared content across Social Media platforms is usually of visual content. Companies need someone who can create or direct the creation of infographics, memes, videos, and enhanced photos.
- Social Media is time consuming
While Social Media is, in general, a low-cost (or even free) marketing source, it takes time to create a solid presence. This means: posting multiple times throughout the day; scheduling posts; designing valuable content; responding to audience interactions, developing a larger following, and more! As a business owner, you have better things to do with your time that will further help increase your bottom line. In addition to that, if you don’t have the time to commit to this, you need to hire someone who can.
- Understanding the analytics and what they mean for ROI (Return on Investment)
Social Media analytics don’t look like other analyses. There is a stereotype out there that there is a link between the number of likes and dollars that come through the door. That doesn’t mean that Social Media doesn’t produce any valuable ROI.
Companies need to hire someone that understands the relationship between engagement and sales, expenditures on ads to click-through rates, etc.
Social Media can be an asset to your overall marketing strategy if done right. If it’s done properly it should be cohesive with the other aspects of your marketing strategy. If you want to be successful, you need to hire someone qualified to do the job.