Serving more than 500,000 e-commerce websites, Shopify is one of the most popular e-commerce platforms currently available. As an e-commerce site owner, you want to focus most of your efforts on improving your business, not managing your site. Shopify excels at providing an integrated e-commerce platform which does not require much in terms of maintenance. The interface, and functionality, is designed to be easy to use for entrepreneurs who do not come from a web design background. Off course, with a more ambitious e-commerce website, you will still need the help of web design specialists to ensure that your site is SEO optimized for search engine visibility.
What are some of the defining features of the Shopify platform?
Shopify features and functionality
- Ready Made Themes
On e-commerce sites, presentation is everything. If your website layout is not visually appealing, then you will lose customers. Shopify differs from its competitors in that it offers hundreds of ready-made themes, some of them for free, which you can use for your site.
- Shopify Payments
If you don’t want the hassle of dealing with third party payment systems such as PayPal, then you can use Shopify Payments to process all your payments ‘in house’.
- High Speed
As shopify offers a one stop shop solutions, you will rarely have to use any third party service providers or software applications in your e-commerce site. This ensures that your site loads much faster than your competitors that may not be using shopify. Speed is a very important component for online shoppers, and shopify does not let you down in this regard.
- Shopify Capital
For selected markets, Shopify offers a credit facility to e-commerce entrepreneurs for inventory restocking purposes. If you qualify for loans from Shopify Capital, you are given very reasonably interest rates and repayment periods.
Shopify by Welpi SEO Expert
While smaller e-commerce operations can make do with the basic themes available, a professionally run online business needs professional assistance to optimize its design and content. This is particularly true for Shopify e-commerce sites as the platform uses its own proprietary programming language known as ‘Liquid’.
At Welpi, we have a team of local SEO and Shopify experts who will optimize your e-commerce site’s SEO to ensure that your products are accessible to the customers searching for them. We offer value to our customers by increasing their overall web traffic, and subsequently their revenues. We also offer design personalization beyond the basic themes offered by shopify.