Does your business have an active presence in social media? There are hundreds of different platforms to consider, and it’s easy to feel a bit overwhelmed when deciding where to post, when to post, what to post, and how to connect with your followers. Social media is just that - a social concept, different from just about any other form of marketing, because it allows you to directly connect with potential customers. When you’re able to do that, you can build trust with your followers, and they’re more likely to turn into leads. It’s not enough to simply market ‘at’ people, anymore - users are craving conversation and connection more than ever before.
But, before you get started in the world of social media, it’s important to follow a few guidelines. SMM guidelines are simply rules for how your social media strategy will be used by your employees - whether they post content as an employee of the company, or on a private, individual page.
Once you have rules in place, it’s time to develop a solid social strategy. Not sure where to start? Try asking yourself these questions:
You should be able to think about answering those questions throughout your entire social media strategy, and in every public post your business makes. If you’re still not sure how far you can go, consider hiring a specialist in social media management, to provide best practices when it comes to a social media presence.
A specialist will have a background in communications, and a rich understanding of various media channels and publishing, as well as knowledge in technology and digital trends. SEO is also an important understanding for social media specialists. Social media content can be optimized, just like website content, and it can help to improve the overall interaction with your followers. Again, that helps to build trust, a solid reputation, and gives your business a personality people can relate to. It takes both website SEO and social media SEO to achieve the full benefits of what optimization can do for your brand.
What does a social media manager do? In essence, they’ll take care of your entire social media presence on all discussed platforms, including sites like Facebook, Instagram, Twitter, Pinterest, etc. Their responsibility includes everything from posting relevant content, to monitoring channels, and of course, engaging with followers. They’ll also keep track of social campaigns, and analyze what works best for your particular business (ie; what users are responding to, and the type of interaction each campaign receives). Using social media for a business the right way is like building a budding relationship; it takes time, effort, and consistency, but works out beautifully for you and your followers in the long run.
Putting the ‘trust’ of your social media platforms in the hands of a social media manager can take some of the stress off of you, personally, since you have an expert at the helm who is managing your digital relationships through various channels. They should be able to put together an active strategy for your business, answering questions and helping you to reach your goals, both short-term and long-term. Through that type of work, they’ll be able to create successful social media campaigns for your business. These campaigns can consist of anything from contests or incentivized promotions, to polls and interactive posts. Different campaigns work better for different businesses, and it can be a matter of trial and error for awhile, until the right strategy strikes for your brand.
If you’re not sure whether or not a particular promotional strategy will work, consider using a social media consultant to ‘crunch the numbers,’ and better help you define and execute your goal. Social media shouldn’t have to be confusing, whether you want to make simple posts once a day, or run interactive and complex campaigns. Use the expertise of a social media manager to make sure your business is taking the most proactive steps possible in the world of social media.
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